MORGES, Switzerland – January 5, 2026 – Kainjoo SA announces the acquisition of Pupsic, a revenue operations agency headquartered in Morges with distributed engineering capabilities across Bosnia, Ukraine, Hungary, and Mexico. The acquisition creates a group structure serving organisations from four-person startups to Fortune 500 enterprises, with each requiring distinct execution models at different stages of growth.
TL;DR :
- Kainjoo acquires Pupsic to complete the RevOps value chain, directing Swiss SMEs and startup inquiries to a specialised agency while focusing enterprise operations on regulated industries
- Resource consolidation involves teams across Switzerland, Bosnia, Ukraine, Hungary, and Mexico joining Kainjoo’s pool, with role adjustments on both sides to eliminate duplication
- Acquisition strengthens Allegory Capital portfolio company support and positions RevOps as a core offering for the European market, supporting a trend well established in the US
Under the combined structure, Kainjoo directs SME and startup inquiries to Pupsic, allowing the parent company to focus on enterprise clients in regulated industries, including pharmaceuticals, finance, and healthcare. This market segmentation builds an integrated service value chain serving Allegory Capital portfolio companies and external clients across Europe and North America.
“Pupsic brings nearly a decade of go-to-market experience specifically tailored to the SME segment,” said Haider Alleg, Founder of Kainjoo and a 15-year veteran of digital transformation in regulated industries. Their distributed teams have built rapid-deployment capabilities at price points that work for smaller companies in the Swiss and European markets. By acquiring their client portfolio and integrating their skills, we complete our revenue operations value chain.”
“Working with brand-tech specialists for regulated industries taught us that hybrid profiles deliver the best results,” Alleg continued. “For SMEs and startups looking to scale, revenue operations provides the proven approach. Western Europe trails US adoption rates, creating opportunity for early movers. The integration challenge demands real expertise, and the competitive advantage rewards it.”
“A pharmaceutical brand requires different execution than a four-person startup team,” Alleg explained. “Tactics appear similar, but implementation differs fundamentally by organisation size. With AI products now deployed at scale for large customers, Pupsic clients gain access to proven capabilities previously reserved for enterprise budgets. Our programmatic trading desk demonstrates this value-Pupsic has leveraged it for years to reduce advertising costs by up to 70%.”
The integration streamlines operations across project management, engineering, and client services, aligning both organisations under unified systems whilst preserving Pupsic’s rapid-delivery model and specialised SME expertise.
“Allegory Capital portfolio companies benefit immediately from this expanded capability,” Alleg added. “Startups and growth-stage ventures require revenue operations infrastructure scaled to their stage. Pupsic delivers precisely that, backed by Kainjoo’s strategic consulting and technical infrastructure.”
For Vanda Jászai, Pupsic’s co-founder with eight years of leading revenue operations teams across Central and Eastern Europe, joining Kainjoo advances the firm’s strategic vision. “This brings the support and scale to realize what Kristina, my other co-founder and I established years ago,” said Jászai. “Being part of Kainjoo’s ecosystem means our clients access sophisticated infrastructure while maintaining the speed and efficiency that drives their competitive position. Products like the programmatic trading desk that we’ve leveraged for years become formally integrated into our service offering, bringing proven enterprise capabilities to growing teams.”
The acquisition includes Pupsic’s portfolio of over 40 active clients across Europe, proprietary revenue operations tooling, and distributed engineering teams of 28 professionals across four countries. Terms of the transaction were not disclosed. Integration activities commence immediately under a joint steering committee led by executives from both organisations, with full operational alignment scheduled for Q2 2026. Customers are already getting transferred into the Kainjoo accounting structure.
About Pupsic
Pupsic is a revenue operations agency specialising in go-to-market strategy and execution for small and medium enterprises across Europe. Founded in Morges, Switzerland, Pupsic operates distributed teams across Bosnia, Ukraine, Hungary, and Mexico, delivering revenue operations services optimised for speed and efficiency. The agency serves startups and SMEs requiring professional operations infrastructure scaled to their growth stage and budget.
À propos de Kainjoo SA
Kainjoo is a brand-tech firm specialised in regulated industries, supporting global brands for 12 years in their digital and commercial transformation. With offices in Morges, Switzerland and New York City, Kainjoo combines strategic consulting with technical delivery, helping organisations in pharmaceuticals, finance, and healthcare scale through headless architectures, custom data solutions, and AI-driven transformation programmes. Through Kainjoo Ventures, the firm operates Allegory Capital and strategic initiatives serving the European and North American innovation ecosystems.
Contact médias :
Orsen Okami | Chief Business Officer | ookami@kainjoo.com | +41 21 561 34 96
